Search Engine Optimisation

Search Engine Optimisation - No Dark Art

What We Can Do For You

We looks at all aspects of web site optimisation and the ranking process when we review your web site. The most common problems that we find are:

  • Poorly structured web sites that hinder the ability of search engines to find content.
  • Poor web site content that doesn't concentrate on the web site's purpose.
  • Web designs that are code intensive or poorly written. This can lead to slow web pages, which is something search engines dislike.
  • No way of tracking visits or user behaviour.

The Optimisation Process

Site Analysis and Report

We will generate a report of the site's current rankings on the major search engines for specific keywords and compile a detailed analysis of the site, its structure and its code.

Content Optimisation

Content is usually the main target for our Search Engine Optimisation. Without well thought-out keyword rich content, your web site will not achieve a high search engine result position.

Our copywriting will optimise the text on your web pages. This will have a major impact on search engine placement and drive traffic to your site.

Monitor and Amend

It is important to monitor the affects that any changes have and act promptly if any issue comes to light that needs addressing. It's for this reason that we recommend that you use some form of statistical analysis program to monitor your web site's performance. Various options are available and we are happy to discuss which option would suit your web site.

A web site will need constant attention to ensure it keeps it's market place. We can offer maintenance programs for those who wish us to monitor their site for them and make adjustments where necessary.

Larger Organisations

If you operate within a larger organisation that has sufficient staffing levels and expertise to implement recommendations we can offer a consultancy service. Please contact us for further details.