Online Promotion – Digital Marketing

To grow your digital audience, you will need to promote your services and products online. I can provide the tools and expertise to help you do this effectively.

Online marketing options

Identify the best digital marketing tools that will work for you

Choosing the correct tools to promote your business online is essential. Poor selection will lead to wasted opportunities and can be very costly.
I can help you choose the right tools for the job.

Tools and strategies may include…

Search engine optimisation

Search engine optimisation (SEO)

Many people have heard of SEO, but few understand what it is. The reason it’s important is that it gives your website the best chance of appearing in Google’s, and other search engines, organic search results.

A solid and constant SEO campaign will bring your brand into focus, provide great visibility and return a sustainable level of exposure on the web. Not a one shot quick fix, it’s a high value long term solution.

Content marketing

Content marketing

Content marketing is an organic way of growing interest in your business and is at the heart of inbound marketing. Content is created and posted either on your website, on social media or on external sites. The idea being that the content will grow your audience via sharing/linking.

Content isn’t restricted to articles. Video, images, copy, infographics, whitepapers, quizzes, competitions, eBooks, newsletters and podcasts can all play a part; just a little imagination is needed.

Pay per click advertising (PPC)

Pay per click advertising (PPC)

This channel uses a paid model to appear in search engine results. I expect you’ve seen sponsored ads in Google’s results pages, PPC drives them. You bid on keywords and your position in relative search results largely depends on that bid.

However, engaging ad creative, optimised landing pages, and well managed keyword lists can be used to reduce the spend and increase performance.

Social media advertising

Social media advertising

Using ads on Facebook, Twitter and LinkedIn etc. enables you to market to a specific audience. This level of targeting is a very useful way of getting your ads in front of the required audience. However, many advertisers fail by not targeting the right audience or using unsuitable tactics, which can make it seem like a money pit.

Social media marketing can be a very worthwhile and productive channel if approached in the correct way. Having clear objectives, an understanding of your target audience and being able to use the tools available effectively will give your campaigns more opportunity to succeed.

Display advertising

Display advertising

Your ads will appear on relative websites and there are further options to utilise remarketing or real time bidding with some services.

Careful targeting is the key to an effective display advertising camapign.

This type of advertising requires high quality creative along with careful planning and implementation, but it is an invaluable tool in getting your message out there.

Email marketing

Email marketing

An old favourite that many predicted would have run its course by now. It still has value and will have as long as people use email. In fact, it’s still a high performing marketing method that can help retain customers and increase growth.

Good email content and reliable, targeted delivery are key to successful campaigns. I partner with the best delivery companies in the business to ensure that carefully crafted emails get to your prospects inbox and not their junk folder.