Social Media Marketing HelpIf you’re investing in social media and seeing poor results, your social media marketing could do with some help.
If you’re not investing in social media, I think you should be. Read why and how below, or…
Meet the Social Media Challenge
How you should approach social media, and use it to your best advantage, largely depends on the resources available to you. If you are the only member of staff in your organisation, your approach will be different to that of an organisation of 20 or 50 members of staff. What is common to all sizes of business though, is the need for a definite plan. It’s often called a Social Media Strategy, but don’t let that put you off!
So, what goes into a social media strategy? The larger your organisation, the more complex your strategy will be, but all strategies should include the following:
- Set your goals. Have a clear idea of what you want from social media marketing.
- Identify the social media platforms that will bring you the best results. Don’t spread your resources too thinly.
- Allocate a budget. This could be in time, money, or both, it depends on your organisation.
- KPI’s. Decide on how you will monitor success. Identify performance indicators and how you will track them.
- Set the tone of voice that you will use on your chosen platform(s).
- Decide on how you will engage with your audience.
- Decide on how you will amplify your messages.
- Critical response. Include a disaster plan.
Having identified the above, you now need to think about content. The key here is to have a steady stream of worthwhile and/or entertaining output. Therfore, a content plan is called for.
The complexity of your content plan will depend on the number of platforms you are targeting and the budget that has been allocated. I’d suggest you create weekly calendars populated with the content you will release. You can add spontaneous posts when necessary.
A Two-Way Conversation
To get the best from your social media efforts you need to recognise that it’s much more effective to take a proactive approach. Your content shouldn’t exclusively be “marketing messages”, this will turn your audience off. You need to engage with and nurture your audience, as this is the way your audience grows. In marketing speak, you need to “add value” to their news feed. If you get this right, you’ll be doing a better job than most businesses using social media.
How I Can Help
The good news is that I can help with nearly every step of the way. I can help you with:
- Developing your strategy
- Setting up your social media accounts
- Planning and creating content
- Publishing planned content for you
What I can’t help you with
I believe that you must complete the conversational aspect of Social Media Marketing in-house. You need to allocate the resources within your organisation to address this adequately. Outsourcing this aspect of social media marketing is unlikely to grow or satisfy your audience as effective engagement won’t be possible, regardless of how enthusiastic your chosen partner is.
However, I can provide training so that you know how to respond and make the most of your valuable time. It need not be as daunting as it might appear.