Blog
Practical guidance for businesses planning to build, improve or commission a website. Briefs, proposals, content, suppliers, page builders, ownership and the decisions that need to be made before development begins.
AI can produce polished marketing copy in seconds, but recognisably AI-generated content can undermine the trust you’re trying to build. The problem isn’t simply that a machine wrote it — it’s that your customers can tell.
A website can certainly become outdated, ineffective or technically unviable, but it doesn’t suddenly stop being good without something changing. Before committing a substantial amount of money to a rebuild, it is worth finding out what that change was.
Whatever a supplier produces to define the project, however collaborative, is a proposal: the project described from the seller’s side. The brief is the only document written from the buyer’s perspective, and it exists only if the business creates it.
Three credible suppliers, three wildly different prices for ‘the same’ website — and it’s rarely because one of them is ripping you off. A guide to what’s actually hidden inside a web design quote, and the seven questions that reveal it.