Web consultancy — Bournemouth & nationwide
Getting traffic
- but no enquiries?
It looks like a conversion problem. It may not be.
I find out — before you waste money on the wrong fix.
Thirty years of practice
Finding the
right thing.
Listen
Understand your concerns
Investigate
Identify the problem
Recommend
Propose the solution
You've probably already decided it's the website
Most people have, by the time they call. The enquiries dried up, so the site's the thing to fix. A redesign, more SEO, a rewrite. Sometimes that is the problem, sometimes it's not.
I can't say whether it is. Not yet, and neither can you. The site might have a real flaw. Or demand's thinned, and no website fixes a market that isn't there. Maybe the business is sound but described badly, or the whole thing was built to the wrong brief. It might not be worth spending on at all.
None of those looks any different from the outside. They turn up with the same complaint — the website isn't bringing in the work. Telling them apart is the job.
Three potential problems
An underperforming website can be a symptom, not the cause.
Before fixing the site, it is worth identifying the real problem, because the most common mistake is fixing the wrong thing.
The market
Sometimes the website is not the problem at all. Demand is thinner than expected, or the business is reaching for the wrong people. No amount of design or SEO fixes a market that is not there.
The positioning
The business is sound, and the market is real, but the site is not presenting it in a way that connects. The wrong message, the wrong emphasis, or a business that has outgrown the way it describes itself.
The website
The market and the message are right, but the site itself gets in the way. How it looks, how it is structured, what it says, whether it's found, or how it guides people from interest to action.
Why Webartifice
I don’t look at the website in isolation. I look at the whole path to an enquiry.
Design, technology, content and strategy only work when they work together. I take the time to understand what is actually wrong and what will actually fix it, not just what looks like the obvious answer.
That might be a design problem, a visibility problem, or something less obvious than either.
Honest
Straight, honest answers
Whole
I look at the entire picture
Selective
I take on clients I can help
Focused
I never work with your rivals
"Improved our online exposure well beyond our expectations."
Not sure what's wrong with your website?
That's usually the right reason to get in touch. Tell me what is happening — poor enquiries, weak visibility, a site that no longer fits the business — and I'll tell you whether I can help.