About Webartifice
How Webartifice works
I'm Steve Tunnicliffe. I've been working on websites since 1996 — when they were genuinely new, and most businesses had no idea what to do with them.
Thirty years on, nearly all businesses have a web presence. Fewer have one that actually does what it should.
You deal directly with me
When you get in touch, you deal with me — not an account manager, not a junior, not someone who will hand your project to someone else once it is sold. Every project is assessed, planned and managed by me personally.
My own work is in strategy, conversion and the technical side; that is where I am strongest, and it is what most underperforming sites actually need.
The right people, led by me
At its core, Webartifice is me and a graphic designer I have worked with for years. For larger projects, I bring in trusted specialists — copywriters, developers, social media managers and video creators among them — and direct the work myself.
It means a project gets the right people on it without anyone being overstretched, and you still maintain contact with one person who is accountable for the whole thing. Occasionally, specialists will liaise with you directly, but I'll always be on hand to ensure everything runs smoothly.
Who I work best with
I work with established owner-managed businesses whose websites are underperforming — not start-ups looking for their first site, and not businesses looking for the cheapest option.
The work is more useful when there is already something real to work with: a business with customers, a reputation, and a track record that the website is failing to reflect.
A small number of projects, carefully chosen
I take on a small number of projects at a time. That is deliberate. It means I can give each one the attention it needs rather than spreading myself across too many clients at once.
I will not take on a project unless I am confident it is the right fit — for the business and for me. And I will tell you at the outset if I think the answer is something other than what you came looking for.
Steve immerses himself in projects, researching key points in depth with no time wasted, having the ability to quickly understand how your business operates, working alongside his client as a team member. The results have been excellent.