Website Review
Find out what is wrong before deciding what to do.
The most expensive mistake is fixing the wrong thing. A redesign that does not address the real problem does not solve it. Visibility work on a site with unclear messaging produces traffic that does not convert. And sometimes the problem is not the website at all — the market is thinner than expected, or the business is reaching the wrong people.
For an established business, a review establishes what is actually wrong — and where the problem genuinely sits — before any money is spent fixing it.
What the review covers
Whether there is genuine demand, who the realistic audience is, and whether the business is positioned to reach them. How the site fits within the way customers actually find, evaluate and contact a business like yours. Whether the content, structure and visibility are working together — or pulling against each other.
The findings give a clear picture of whether the problem is the website, the strategy behind it, or both.
What you get
A written review setting out what I have found and what I would recommend.
Where it helps, I also record a screencast — me walking through the site, explaining the problems as I go. I find this far more useful than a written report alone. It is one thing to read that a page is confusing; it is another to watch someone try to use it and show you exactly where it falls down.
After that, you have the option of a follow-up conversation to talk through the findings and decide what to do next.
What it costs
The review is not free. Free audits are usually computer-generated and tell you little of value — they exist to generate worry, not insight.
This is real work: days, sometimes, spent understanding the business, the market and the site, and producing something you can genuinely use. The cost depends on the size of the business and the website, and is agreed before any work begins.
It is also charged in full — but the understanding it produces is never wasted. Whether I go on to do the work, support your team in addressing it, or simply hand it over for you to take forward, you are paying for clarity you can use however you choose.