Pricing & Fit
This work is for established businesses, not businesses starting out.
Webartifice works best with businesses that already have a website, a customer base and a reasonable sense of what they do well — but whose website no longer reflects that clearly, or is simply not doing enough for the business.
The usual problem is not that the site looks dated. It is possible that the content is thin, the structure is unclear, the right strengths are buried, or the site has drifted out of step with how the business actually works today.
If that sounds like your situation, it is worth a conversation.
A good fit usually looks like this
You do not need to arrive with a finished brief. Most good projects start because something feels wrong and the answer is not yet obvious.
A good fit tends to be a business owner or decision-maker who wants honest advice, is prepared to think through what the website needs to do, and understands that improving it takes some investment and some involvement.
This work is not right for businesses that mainly want the lowest cost option, a visual refresh without addressing the content, or someone to copy what a competitor has done. There are services for that — this is not one of them.
What the work involves
Most projects begin by looking at what is already there: the pages, the structure, the messaging, the search visibility and how visitors are expected to move through the site.
From there, the right route might be focused improvements, rewritten content, a clearer structure, SEO work, or a more substantial redesign. The point is to establish what will actually make the website more useful — not to fit every project into a predetermined package.
Budget
Meaningful website work is usually measured in four figures, not hundreds.
The scope depends on the starting point. Some sites need focused improvement; others need more substantial work across content, structure and design. Either way, budget is discussed early — before any proposal.
Tell me what's not working
Briefly describe what you have now and what is not working. You do not need a finished brief — that is what the first conversation is for.